PROJECT FOCUSBRANDING + CONSULTING + WEB
PROJECT FOCUSBRANDING + CONSULTING + WEB
SHAWADDIArabic FoodSanta Ana, Costa Rica
OVERVIEW
SHAWADDIArabic FoodSanta Ana, Costa Rica
OVERVIEW
Gamonty Group — Elevating a luxury makeup brandempowering beauty
User Experience DesignContent StrategyVisual designCopywritingTechnical discovery and developmentQuality assurance testingProject management
Challenge
Challenge
Cowboy ebikes are the future of the ride: electric, with intuitive technology so riders spend less time navigating and more time enjoying the moment. They embody everything an ebike ride should be: sleek, calming, and more than anything, freeing. The problem was Cowboy’s digital experience reflected a past version of the brand — it was bright, colorful, whimsical, and youthful. Cowboy wanted an updated site that highlighted its maturation alongside the ideals its new lineup of ebikes represented.
APPROACH
APPROACH
Cowboy ebikes are the future of the ride: electric, with intuitive technology so riders spend less time navigating and more time enjoying the moment. They embody everything an ebike ride should be: sleek, calming, and more than anything, freeing.
CROMÁTICO STUDIO
BRANDING
CROMÁTICO STUDIO
BRANDING
TEST &SYNTHESIS 01
Ebikes are luxury items, but competitors only focus on the specs and tech of their products. They’re missing out on one important aspect: the human element. People have been stuck at home for the last few years, and crave an escape from their indoor routine.
Ebikes are luxury items, but competitors only focus on the specs and tech of their products. They’re missing out on one important aspect: the human element. People have been stuck at home for the last few years, and crave an escape from their indoor routine.
CROMÁTICO STUDIO
BRANDING
CROMÁTICO STUDIO
BRANDING
Giulia Carrell — Elevating a luxury makeup brandempowering beauty Quote test test
CROMÁTICO STUDIO
BRANDING
CROMÁTICO STUDIO
BRANDING
EXPERIENCEDESIGN 02
Because NERD was an emerging brand in a highly competitive category, our differentiation strategy was to focus its eCommerce experience on education in addition to conversion.The site was built as a research tool and shopping destination to implement its direct-to-consumer approach.
Because NERD was an emerging brand in a highly competitive category, our differentiation strategy was to focus its eCommerce experience on education in addition to conversion.The site was built as a research tool and shopping destination to implement its direct-to-consumer approach.
CROMÁTICO STUDIO
BRANDING
CROMÁTICO STUDIO
BRANDING
EXPERIENCEDESIGN 03
Because NERD was an emerging brand in a highly competitive category, our differentiation strategy was to focus its eCommerce experience on education in addition to conversion.The site was built as a research tool and shopping destination to implement its direct-to-consumer approach.
Because NERD was an emerging brand in a highly competitive category, our differentiation strategy was to focus its eCommerce experience on education in addition to conversion.The site was built as a research tool and shopping destination to implement its direct-to-consumer approach.
