Project focus
Retail + eCommerce, Technology, Brand Refresh
FULLDEKO
/ VISIÓN GENERAL
cowboy.com — Elevating a luxury ebike website
to match its brand’s elegance.
User Experience Design
Content Strategy
Visual design
Copywriting
Technical discovery and development
Quality assurance testing
Project management
Challenge
Cowboy ebikes are the future of the ride: electric, with intuitive technology so riders spend less time navigating and more time enjoying the moment. They embody everything an ebike ride should be: sleek, calming, and more than anything, freeing.
The problem was Cowboy’s digital experience reflected a past version of the brand — it was bright, colorful, whimsical, and youthful. Cowboy wanted an updated site that highlighted its maturation alongside the ideals its new lineup of ebikes represented.
CS /
/ STRATEGY
IMMERSION &
SYNTHESIS
Ebikes are luxury items, but competitors only focus on the specs and tech of their products. They’re missing out on one important aspect: the human element. People have been stuck at home for the last few years, and crave an escape from their indoor routine.
We knew we could differentiate Cowboy by answering the call to break free. Create irrational desire around the ebike lifestyle, and demonstrate to site visitors that Cowboy ebikes were the freedom machines they dreamed about.
CromáticoStudio
/ DESIGN
IMMERSION &
SYNTHESIS
Ebikes are luxury items, but competitors only focus on the specs and tech of their products. They’re missing out on one important aspect: the human element. People have been stuck at home for the last few years, and crave an escape from their indoor routine.We knew we could differentiate Cowboy by answering the call to break free. Create irrational desire around the ebike lifestyle, and demonstrate to site visitors that Cowboy ebikes were the freedom machines they dreamed about.
IMMERSION &
SYNTHESIS
This is a custom heading element.
Project focus
Retail + eCommerce, Technology, Brand Refresh
FULLDEKO
/ VISIÓN GENERAL
cowboy.com — Elevating a luxury ebike website
to match its brand’s elegance.
User Experience Design
Content Strategy
Visual design
Copywriting
Technical discovery and development
Quality assurance testing
Project management
Challenge
Cowboy ebikes are the future of the ride: electric, with intuitive technology so riders spend less time navigating and more time enjoying the moment. They embody everything an ebike ride should be: sleek, calming, and more than anything, freeing.
The problem was Cowboy’s digital experience reflected a past version of the brand — it was bright, colorful, whimsical, and youthful. Cowboy wanted an updated site that highlighted its maturation alongside the ideals its new lineup of ebikes represented.
CS /
/ STRATEGY
IMMERSION &
SYNTHESIS
Ebikes are luxury items, but competitors only focus on the specs and tech of their products. They’re missing out on one important aspect: the human element. People have been stuck at home for the last few years, and crave an escape from their indoor routine.
We knew we could differentiate Cowboy by answering the call to break free. Create irrational desire around the ebike lifestyle, and demonstrate to site visitors that Cowboy ebikes were the freedom machines they dreamed about.
CromáticoStudio
/ DESIGN
IMMERSION &
SYNTHESIS
Ebikes are luxury items, but competitors only focus on the specs and tech of their products. They’re missing out on one important aspect: the human element. People have been stuck at home for the last few years, and crave an escape from their indoor routine.We knew we could differentiate Cowboy by answering the call to break free. Create irrational desire around the ebike lifestyle, and demonstrate to site visitors that Cowboy ebikes were the freedom machines they dreamed about.
IMMERSION &
SYNTHESIS
This is a custom heading element.